Correct JSON-LD Image Dimensions to Gain Featured Snippets

Depending on the scenario, try to annotate your mark-up first with JSON-LD, unless the guidelines specify a different format as preferable.

When using JSON-LD mark-up, image values without the use of quotation marks are “numbers”, where...

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How to Create Evergreen Content

Every online sale begins with a consumer searching for sufficient and reliable product information.

Evergreen content is your sustained hub content marketing that continues to meet your readers’ core needs and support sales years after it is first published.

It ...

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Maximizing Your Google Post’s Effectiveness

Google Posts are just one way to optimize and enhance your Google My Business profile. They also may be pulled into the Google Local Pack.

Here are the current post types:
• What’s new post: gmb-whats-new-post
• Product posts: gmb-product-post
• Event...

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Mobile Marketing Checklist for Growth in Ad Spend

With mobile devices gaining greater consumer adoption, smartphones provide users with higher functionality being shifted to the apps within them. Mobile marketing spends have taken over. eMarketer states in a new study that mobile claimed about 7...

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What New is Google Knowledge Panels

Google is continually testing and switching up how displaying knowledge panels in the search results. We can expect it to continue to evolve as many surmises that search is moving off the website and into knowledge panels.

The key to still keep up your web ...

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What is White Hat SEO?

Many have come to hire Hill Web Marketing and thought that SEO is actually coming up with marketing strategies that are designed to “trick” Google or other search engines. Maybe because in the past, some of these shady search marketing tactics temporarily gave improvements...

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Set-Up Google Assistant to Assist Your Business

Using Actions supports the Google Assistant so people can get things done faster. It’s a very handy feature. For example, activating a phone call, open specific apps, or checking locations nearby can all be done hands-free.

Actions on Google help...

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Provide Real-Time Answers in your Google My Business Listing

Check out Google's new enhancements to its Questions and Answers section on Google My Business.

It draws upon it previously provided answers to questions to offers answers to new questions in real time. This latest GMB feature current...

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Gain Rich Snippets in Search Results

Structured data plays a significant role in recent algorithms, like RankBrain. These optimized search results are known as rich snippets, and they may just give your business the edge you need to win the click.

The current list of schemas in schema.org compr...

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Digital Marketing

  • Digital content marketing management

    Define your business goals that will hub your content marketing strategies, help you plan, manage and optimize using our experience, user insights, and current trends. With the increasing importance of content driving commercial successes, content is not something to ask an intern to manage; it needs a strategy to ensure it really supports marketing. Businesses are getting serious about treating their online content as a strategic resource, which means developing a customer-centric approach. And if more customers are finding you on mobile, that forces marketers to prioritize a mobile content marketing strategy. Semantics and words matter. Address buyer-based questions in your content. 8 High-level Ways to Revitalize Your Content Strategy Begin with 1. Align Your Marketing Messages with the Consumer, 2. Align Your Marketing Messages with Your Goals, 3. Place Your Priority Content Correctly, 4. Keep your Content To the Point, 5. Create Scannable Content. Address costs, problems, reviews
  • Technical SEO Website Audit, Web Fixes, And Solutions

    Businesses often need help to find their site strengths, weakness, and pin point advanced opportunities to win featured snippets found in search engine page results (SERPs).A technical website audit reveals hidden “site health” issues that may impede your progress in gaining visibility in SERPs as well as to identify topical lapses across your entire website that your viewers want information on. It will take a look at foundational site SEO issues and much more. Shortened user attention spans, more devices, the fast adoption of mobile search, higher levels of Internet use, very specific markup for Aggregated Reviews, and more intense completion all add up. Your business needs the benefits of a clean and healthy website that doesn’t send search engines packing. We can help you gain every advantage possible once we learn what is broken, if it is your JSON-LD for an image, or structured data markup for a product, or whatever, and what opportunities are waiting for the taking.
  • Mobile Optimization

    Successful Mobile Optimization Requires Dedicated TimeMobile optimization stands on it owns and merits being treated that way. Unfortunately, this truth involves crafting a new strategy for strong mobile rankings and addressing it separately is a ton of skilled work. All too often mobile optimizers try to reduce the process to a quick modification of desktop SEO tactics and ride on the hope that they work on mobile. We prefer embracing mobile’s strengths, which naturally makes less mobile’s weaknesses.There is no reason to hold visitors hostage on a small mobile site. Make it easy for them to save an item in their shopping cart and come back later. Cross-device shopping should be anticipated as many a single buying experience takes place over time and across multiple devices. Make the effort to setup more analytics tracking and see how your mobile version is (hopefully) supporting your desktop version.Reading and understanding your mobile web analytics can get considerably complex
  • Accelerated Mobile Pages (AMP)

    Drive Retail ShoppingAdding structured data to a site demands that webmasters keep their code current. This aspect of mobile SEO is rapidly changing and favoring Accelerated Mobile Pages (AMP).Shoppers don’t wait. You have to be immediate, relevant, and show up wherever they are. Online companies that are taking a larger slice of retail sales have figured out that “fast = more revenue,” and so they accommodate consumers’ insatiable demand for instant answers. In this way, they build a strategic retail advantage.It doesn’t require a huge monitory investment to deliver more speed. The Accelerated Mobile Pages (AMP) program is both free and open-source. AdWords advertisers can still use the technology to serve faster AMP landing pages that provide a critical edge in a crowded retail niche. Mobile’s expanding role can be found in every step of the customer journey. Having a strong mobile presence is essential for improving your brand awareness and revenue streams.
  • Google Assistant Directory Page Setup / Optimization

    1. At this time you have to already have the right type of content for Google to send you a notice.2. Claim Your Actions Directory Page – If you don’t already have one, watch for a Google Search Console notification to help you claim your actions directory page. Then you can customize it, or unpublish it f that is preferred.3. Make Customizations –After taking the steps to own your Google Assistant directory page, it is possible to edit your name, description, and brand logo so that you can suggest how they are displayed by Google Assistant. If this directory page remains unclaimed, the search giant’s auto-generated version will still function and the actions available will still work with Google Assistant.Go to Actions on Google. Its a platform for developers gave for extending the Google Assistant’s reach. This robust and emerging ecosystem lets you develop actions to engage users on Google Home, Pixel, and many other surfaces where the Google Assistant is expanding to.
  • Schema Markup Audits for Discovery SEO Opportunities

    As ourMinneapolis digital marketing services evolve more into the Semantic Web, we can help your business engaging Google Schema Mark-up data to improve your site’s visibility. By conducting a Schema Markup Audit, you can discover new ways to integrate website semantics and avoid penalties.Schema markup website audits can bring shoppers to your businesses. A 2016 Professional’s SEO’s Website Audit Checklist will now include a dedicated focus on how well a website is able to be rewarded with rich snippet results. As the world of search optimization evolves, so must your technical SEO audits. For example, recently we gained new changes to prove factual content with ClaimReview markup. Google now requires an image for schema in order to produce an image in their search results: a GIF, video, or recipe is markup up so that it can gain visibility. The edge that SEO experts can offer over amateurs is the ability to take overwhelming amounts of data and make meaningful decisions from it.
  • Effective Search Engine Optimization

    Whether a small business, medium size, or a digital manager working with enterprise-level clients, the importance of SEO is clear. With 82% marketers reporting effectiveness is on the rise and 42% of those queried believe that SEO’s effectiveness is increasing significantly. Analyzing the importance of your top SEO strategic priorities, matching them to who you have to execute them, and identifying the most challenging barriers to overcome yields a balanced and successful advertising strategy.As more businesses mature their search tactics, it’s no surprise that companies must continually improve to vie for a blue link in organic SERPs or AdWords auction. People and bots are looking for who has the best answer, which means that your competitors are getting smarter at SEO, so the chance to get found by shoppers much be a major factor in your SEO strategy for 2018. A skilled SEO consultant can create integrated SEO marketing campaigns that produce better results. We audit, implement, lead
  • Google Posts Service

    Google Posts are a way to get exclusive exposure in SERPs. We have a team of writers that are knowledgeable across most niches. Our services include keyword research and semantic search concepts. For our SEO clientele, we thread the posts into your latest news or fresh content or wherever you need a boost.


a month ago
Jeannie makes the confusion of SEO easy to understand. In a short time has gotten us results and helped expand our knowledge. She is great at managing everyones expectations and delivering what she has promised.
- Sue H
6 months ago
Hill Web Creations has solved our most difficult SEO problems and is always quick to respond to our questions. Highly recommended!
- Robert R
a year ago
Jeannie is a true professional with incredible knowledge of the internet . She has done an amazing job taking over our SEO marketing and the rework of our websites. We could not be happier with her. I strongly recommend Hill Web Creations
- Scott R

SEM, SEO, analytics & social marketing

A performance-based Minneapolis digital marketing agency providing digital strategy, SEO, paid search and social marketing.

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Farmington, MN 55024
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