Google Dataset Search

With the expanding quantities of digital data, search marketing strategists face a growing need to make sense out of the data.

Many advanced database applications are beginning to support Google Database Search. As well, SEO’s have new reports added to the Google Search Co...

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Google 3 Pack Filters based on Address and Affiliation

Local SEO is a long-term process, yet it succeeds because of short-term iterative updates.

Changes in what displays in Google Maps Local Pack are a key example. In an attempt to reduce the level of spam ranking, Google applied a local filte...

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Customer Engagement: Value in Digital Advertising

Businesses are meant to serve customer’s needs. Digital transformation is about the customer experience. When you hire a digital marketing agency, we know that you trust us to boost protect your brand and business growth.

Digital advertising is...

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How SEM and PPC Advertising Differ

SEM stands for Search Engine Marketing and refers to paid search advertising; SEO stands for Search Engine Optimization and is about your organic results. PPC is the acronym for Pay-Per-Click advertising. It is the format in which ads are paid for using the ma...

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What is Zero-Click Search?

This leaves our traditional forms of marketing in the past. A zero-click search is when a user triggers a Google search, by voice or text, but then rather clicking on any of the sites on the results page, they use the information already visible on Google SERPs.


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Advantages of Knowledge Graph Optimization

You can inform Google of what you want in your Knowledge Graph and influence the information it displays.
• It provides immediate answers and business contact information. Without having to click to a web page, users gain basic information quickly.
• It...

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What is Google Discover?

Google Discover is a Personalized Mobile Search Engine

Google Discover is a form of a PMSE a personalized mobile search engine, representing a “Personalized Mobile Search Engine”. Google generates a user profile from your browsing history.

Clickthrough data and locat...

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What is an AdWords Quality Score?

The quality score is a crucial component to optimize in order to run a successful Google Ads campaign. Higher quality scores closely align with your search engine optimization SEO efforts.

The three main factors that make up a Quality Score:

1. Each Ad campaig...

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How to Get Fact-Checked Snippet Results

To match how users query the Internet, it helps to first prepare content that answers a frequently asked question. Then whether that answer surfaces in what Google calls a “fact-check snippet” depends on a number of factors, such as:

1. How the question i...

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10 months ago
Hill Web Creations has solved our most difficult SEO problems and is always quick to respond to our questions. Highly recommended!
- Robert R
a year ago
Google Maps Marketing implemented by Hill Web Creations has been a help in getting my site noticed by prospective clients. I recommend! More clients are searching from a mobile device today, and so having your business found on Google Maps contributes to those searches.
- William N
a year ago
Jeannie is a true professional with incredible knowledge of the internet . She has done an amazing job taking over our SEO marketing and the rework of our websites. We could not be happier with her. I strongly recommend Hill Web Creations
- Scott R

SEM, SEO, analytics & social marketing

A performance-based Minneapolis digital marketing agency providing digital strategy, SEO, paid search and social marketing.

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